Yesterday, according to report, Hailey Bieber’s skincare brand Rhode is entering a new chapter as it makes its long-anticipated debut in Europe. The full Rhode collection will now be available in several key markets across the continent, including Denmark, Finland, Sweden, the Netherlands, Austria, Greece, and Poland. The brand’s expansion into Europe marks a significant milestone as it seeks to grow its international footprint and meet increasing global demand.
According to Rhode, this move is part of a broader strategy to bring its minimalist, high-performance skincare and beauty essentials to a wider audience. Since launching in 2022, the brand has built a cult following, particularly among Gen Z consumers, thanks to its sleek branding, clean formulations, and strong social media presence. The European rollout allows Rhode to tap into a diverse consumer base across Northern and Central Europe while reinforcing its image as a globally relevant brand.
Beyond product drops and creative marketing, Rhode also made major industry waves with the news of its acquisition by beauty giant e.l.f. Beauty in a deal reportedly worth US$1 billion. The acquisition, which stands as one of the most significant transactions in the beauty space this year, solidifies Rhode’s position as a rising star with serious commercial potential.
