Yesterday, Bic, the Paris-based manufacturer of disposable items, has acquired Tangle Teezer, the premium detangling hairbrush company, for £165 million. This acquisition marks a significant step in Bic’s Horizon strategy to expand its reach into high-growth, profitable markets.
Tangle Teezer, founded in London in 2007, gained global recognition as the first expertly designed detangling hair tool. Its debut product, The Original, achieved a cult following and prestigious accolades, including the Queen’s Award for Innovation in 2012. Today, the brand offers a patented range of brushes and is sold in 70 countries. Over the past four years, the company has doubled its sales, projecting over £60 million in net sales for 2024. Tangle Teezer is a leader in the U.K. hairbrush market and is rapidly growing in the U.S., a region Bic considers key for further expansion.
The acquisition allows Bic to leverage its expertise in creating and distributing high-quality, value-for-money products. The company aims to unlock synergies and accelerate Tangle Teezer’s growth, potentially positioning the brand as a market leader in Bic’s core regions. “Tangle Teezer’s expertly designed products, combined with Bic’s unique commercial and supply chain capabilities, will continue to drive long-term profitable growth,” the companies stated.
Bic CEO Gonzalve Bich emphasized the shared consumer-first ethos, aiming to redefine personal grooming with innovative and personalized hair care solutions. “Our strategy is to build long-term trust by offering quality products that enhance self-care experiences,” he said.
James Vowles, CEO of Tangle Teezer, acknowledged Mayfair Equity Partners’ role in accelerating the brand’s development since acquiring it in 2021. He expressed optimism about the partnership with Bic, citing its proven ability to create consumer-centric, affordable products that meet diverse needs.
