Today (March 4), CHAILEEDO has learned that Germany’s Henkel has successfully completed the acquisition of Suzhou Boke Biotechnology Co., Ltd. (hereinafter referred to as “Boke Group”). This move will significantly enhance Henkel Consumer Brands’ local manufacturing capabilities in China, laying a solid foundation for sustainable innovation and long-term business growth in this key market.
Founded in 2012, Boke Group specializes in the production of personal care and hygiene products and is a subsidiary of Suzhou Boke Enterprise Group Co., Ltd. (hereinafter referred to as “Boke Enterprise”). Boke Enterprise is committed to building an international OEM/ODM base for detergents and cosmetics. Over its more than 20 years of development, it has collaborated with multinational companies and brands such as Unilever, L’Oréal, NIVEA, Mary Kay, Revlon, and Henkel, establishing itself as a global manufacturing platform.
Boke Group has also been a long-term trusted partner of Henkel. Its production facility is located in the Taicang Port Economic and Technological Development Zone, a key national logistics hub along the Yangtze River. This site has played a crucial role in strengthening Henkel’s local supply chain infrastructure. Additionally, Boke Group is equipped with a production information management system and various digital solutions, enabling it to meet diverse product manufacturing needs.
Following the acquisition, Boke Group will become Henkel’s exclusive production facility, initially focusing on manufacturing hair care products, setting the stage for future expansion.
Public records show that Henkel was founded in 1876 and operates two main business divisions: Adhesive Technologies and Consumer Brands. Henkel Consumer Brands holds a leading market position across various categories, with particular prominence in the laundry & home care and hair care sectors. Its core brands include Loctite, Persil, and Schwarzkopf. According to its financial report, Henkel achieved over €21.5 billion in sales revenue in the 2023 fiscal year, with an adjusted operating profit of approximately €2.6 billion.
Frank Labahn, Head of Production Operations and Supply Chain for Henkel Consumer Brands Asia, stated: “China plays a crucial role in our production strategy. This investment not only enhances Henkel’s local manufacturing capabilities but also aligns with our commitment to localized production. The acquisition will further drive the growth of Henkel’s consumer goods business in China, ensuring we can respond to evolving market demands with greater flexibility and efficiency.”
Zhong Jingwei, Vice President of Henkel Consumer Brands Greater China, added: “Last year, Henkel successfully acquired Sassoon and continued to increase investment in research and development. The integration of this new production facility not only strengthens our market presence and improves consumer service but also accelerates customized innovation for the Chinese market. Henkel is dedicated to meeting the diverse and evolving needs of consumers, ensuring that our products and brands align closely with their preferences and lifestyles. Looking ahead, we believe this initiative will provide strong operational support for our sustainable business growth and further solidify Henkel’s leadership in China’s consumer goods industry.”
In addition to acquiring Boke Group, Henkel has also signed a strategic cooperation memorandum with the Taicang Port Management Committee to further deepen their collaboration. Leveraging Taicang Port’s geographical advantages, favorable business environment, and talent resources, this partnership will support the expansion of Boke Group’s production base.
