H&M is expanding its digital footprint in India with the launch of its fashion collections and H&M Beauty range on the popular e-commerce platforms Nykaa Fashion and Nykaa this November.
The Swedish retailer’s upcoming festive 2025 collection—featuring partywear and outerwear in silky fabrics, metallic accents, and dramatic silhouettes—will be available on Nykaa Fashion. At the same time, H&M Beauty, offering over 200 vegan make-up products and beauty tools, will make its debut on Nykaa’s beauty platform.
“This partnership brings millions of consumers enhanced access to world-class style and beauty,” said Adwaita Nayar, co-founder and executive director of Nykaa. The move marks a key milestone for the Indian beauty and fashion retailer, broadening access to global brands for its 45 million-strong customer base.
For H&M, the collaboration represents a significant step toward engaging a “digitally connected, nationwide audience,” according to Helena Kuylenstierna, director of H&M India. To mark the partnership, H&M will take over the Spotlight Stage at Nykaaland 3.0—India’s premier beauty and lifestyle festival—set to take place in New Delhi from November 7 to 9.
