Courteney Cox’s fragrance brand, Homecourt, is stepping into its next growth phase after closing an $8 million Series A funding round. The investment was led by consumer-focused firm Cult Capital, which contributed $5 million, with the remaining $3 million coming from existing investors and friends of the brand.
Launched in 2022, Homecourt began with dish soap, surface sprays, and hand soap before expanding into body and laundry care. Though the brand declined to disclose sales, industry sources estimate revenue at around $30 million, with sales doubling annually since launch.
Sarah Woelfel, cofounder of Cult Capital, praised the brand’s authenticity and differentiation. “Homecourt is creating products for the home that are truly modern and elevated,” she said. “It’s very authentic to Courteney—her attention to fragrance, quality, and aesthetic is clear in every product.”
The funds will be used to expand the team and strengthen brand awareness, key steps for scaling distribution and preparing for international expansion. Cox noted that while Homecourt currently operates with a small five-person team, growth will require new hires across departments.
The brand’s retail footprint has already been expanding, with placements in Nordstrom, Bluemercury, and 290 independent doors. Homecourt plans to explore additional retail partnerships and potentially standalone stores in major cities.
Sarah Jahnke, cofounder and CEO, revealed that hand wash is now Homecourt’s top-performing SKU by dollar sales, overtaking surface spray, while the brand’s signature CeCe fragrance—named after Cox’s family nickname—accounts for 40 percent of total sales.
