Recently, direct-to-consumer (D2C) haircare brand Arata has successfully raised $4 million (Rs 34 crore) in a Series A funding round, with Unilever Ventures leading the investment. The round also saw participation from Bold, the venture capital arm of L’Oréal, and existing investor Skywalker Family Office.
The fresh capital will be allocated towards driving product innovation, enhancing consumer research, and expanding Arata’s distribution channels. With a focus on growth, the company plans to strengthen its presence across various platforms, including its own website, quick-commerce platforms like Zepto, Blinkit, and Instamart, as well as e-commerce marketplaces such as Amazon, Nykaa, and Flipkart.
Arata’s founders, Dhruv Bhasin and Dhruv Madhok, expressed their excitement about the future, stating, “We will continue to invest in innovation, consumer research, and distribution across our website, quick-commerce platforms, and marketplaces to build India’s most loved hair beauty brand.”
Pawan Chaturvedi, Head of Asia at Unilever Ventures, also shared his optimism, saying, “With a strong innovation pipeline and a solid foundation, Arata is poised for greater success in the coming years, and we are excited to be a part of this journey.”
Founded in 2018, Arata has quickly established itself as a leader in the natural haircare space, offering high-quality products that cater to modern consumers’ growing preference for clean and sustainable beauty solutions.
