Hipapa, an innovative Chinese children’s personal care brand, has completed a PreA round of funding of nearly 100 million yuan. Currently, its product, Double Amino Acid Cleansing Foam, was the No. 1 product in its first year of launch in 2021 on Chinese social media platform TikTok and Chinese e-commerce platform Tmall, with single product sales of over 2.5 million units in 3 quarters.
Recently, Hipapa, an innovative Chinese children’s personal care brand, completed a PreA round of funding of nearly 100 million yuan. The funding round was led by Zhongyuan Capital, followed by Edge Venture, with Rongshi Capital as a long-term exclusive financial advisor.
According to Statista and the National Bureau of Statistics, China’s mother and child healthcare market rose against the trend in 2020 despite the impact of the pandemic, surpassing 3.25 trillion yuan in size, an increase of 89.25 billion yuan from 2019, up 9% year-on-year. It will continue to grow in the future. Trends of upgraded consumption of parenting, refinement, and diversification promote the continued release of the potential of the sector of baby washing and care.
According to public information, Hipapa is a children’s personal care brand focused on 3-12 years old. With its unique brand concept of “mothers feel safe to choose, children rush to use”, it specialized in creating safe and fun washing, moisturizing, and protection products for kids.
At present, its Double Amino Acid Cleansing Foam in 2021 in the first year of listing recorded the No. 1 in the Tmall category. It sold more than 2.5 million units in 3 quarter. Its sunscreen milk for children also was launched in 2021 online withholding the No.1 for the whole year. It sold a total of nearly two million units in only 2 quarters with annual sales for a single product of hundreds of millions.
The information shows that the brand received an angel round of funding on August 11, 2021. The specific amount of funding was not disclosed and the investors are also Edge Venture and Zhongyuan Capital.
