According to WWD, Khloé Kardashian has announced her collaboration with Tatti Lashes to create a new line of eyelash products. The reality TV star and entrepreneur expressed her surprise and honor at being approached by the brand, stating, “Out of the blue, they reached out to me to work with them. I was so honored and surprised. They let me have creative control.”
The new collection features a strip of false eyelashes, two sets of individual lashes—one designed for daytime wear and the other for nighttime. Additionally, the line includes a bond and seal applicator and a rose oil-infused lash remover with a miniature brush. Prices for the products range from $11.95 to $44.95.
This partnership marks a strategic expansion for Tatti Lashes into the U.S. market, their second-largest territory. The brand, which has rapidly grown since its launch in 2017 with an initial investment of just 1,000 pounds, is projected to have sales exceeding 40 million pounds in the financial year ending in 2025. For the financial year ending in 2024, Tatti Lashes reported a turnover of 27.2 million pounds.
Tatti Lashes has sold one lash every six seconds and totaling 5 million products sold in 2023. The brand has also garnered a high-profile fan base that includes Kim Kardashian, Nicki Minaj, Cardi B, and Ariana Grande.
