Kiko Milano is entering a new phase of global growth as it nears the $1 billion revenue mark and sharpens its focus on the U.S. market. Under the leadership of CEO Simone Dominici—who succeeded Cristina Scocchia—the Italian cosmetics brand has nearly doubled its sales since 2021, growing from €470 million ($552 million) to around €900 million ($1 billion) by the end of 2024. The company expects to close 2025 with €950 million ($1.1 billion) in sales.
The milestone comes amid strong backing from private equity firm L Catterton, which acquired Kiko Milano from the founding Percassi family in 2024. Dominici describes the partnership as “transformative,” enabling digital transformation and accelerating growth through new leadership, including the appointment of Thomas Davis as Head of Customer Data and Digital Direct-to-Consumer.
L Catterton’s strategic input is also fueling Kiko Milano’s long-anticipated U.S. expansion, set to launch in earnest by mid-2026. The brand has already doubled its U.S. sales this year—from €7 million to between €15 million and €18 million ($17 million–$20 million)—and aims to reach $100 million by 2027, with long-term plans to hit $300 million.
While speculation persists about a potential IPO following L Catterton’s successful relaunch of Birkenstock, Dominici said it is “too early” for such plans. “We’ve only just started,” he noted. “For now, our focus is on global expansion—and the U.S. will be a key chapter in that story.”
“It could happen … Todo puede pasar en la vida,” Dominici said in Spanish. “Anything can happen in life.”
