Kiko Milano Named Cecilia Schena the New Chief Marketing Officer

Kiko Milano, the Italian beauty company, has appointed Cecilia Schena the company’s new chief marketing officer.

Kiko Milano, the Italian beauty company, has appointed Cecilia Schena the company’s new chief marketing officer and a member of the global leadership team. She will report directly to the CEO, Simone Dominici.

According to a company release, Cecilia Schena has more than 20 years of experience in the beauty industry. As the new Chief Marketing Officer of Kiko Milano, she will lead the marketing team and support the brand in accelerating growth, with a particular focus on customer experience and innovation.

Dominici said: “Cecilia brings with her a wealth of knowledge on product development and marketing excellence that will be fundamental to help accelerate Kiko’s growth, strengthening the brand on its path of omnichannel, as well as geographic expansion in the main beauty categories.”

Before joining Kiko Milano, she worked for Tenacta Group, an Italian beauty tools specialist, where she served as the head of the beauty division for the Imetec, Bellissima, and Ducati by Imetec brands. In this role, she led the development of the hair care, skincare, and men’s care categories at a global level, contributing to the group’s internationalization and innovation strategy. Before joining Tenacta Group, Schena held leading roles in marketing and communications at Bottega Verde and Deborah Group.

Kiko Milano was founded in 1997 by Antonio and Stefano Percassi. It is controlled by Percassi’s Odissea Srl holding. In 2022, Kiko Milano reported a 42% increase in net revenue, amounting to 671 million euros compared to 2021. The company’s outperformance has been attributed to contributions from all business segments and geographic areas. Despite the difficult situation in China, the Asia region still managed to post a 21 percent increase in net revenue.

Kiko Milano has an ambitious development plan to reach 2,000 stores by the end of 2027, expand into new markets, and strengthen its presence in Asia, Latin America, and Africa. The company aims to achieve net revenues of €1.250 billion ($1.365 billion) by the end of 2027 through this expansion plan.




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