Kylie Cosmetics, the renowned American cosmetics brand, has recently made debut in India through a strategic collaboration with House of Beauty, an omnichannel beauty company. With the majority ownership resting in the hands of global beauty giant Coty since 2015, Kylie Jenner’s vegan cosmetics range has expanded its reach to encompass a remarkable 50 markets worldwide, spearheaded by the iconic liquid lipstick collection known as Kylie Lip Kits.
Expressing her enthusiasm for this significant milestone, Kylie Jenner shared, “I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can’t wait to share my collection with all my fans in India.” The young entrepreneur’s devotion to providing her followers with high-quality cosmetics has been a driving force behind the brand’s immense success.
In India, consumers can now indulge in the Kylie Cosmetics range conveniently through both online platforms and physical retail locations. The brand has made its products available in 25 Sephora stores across the country, guaranteeing accessibility to a wide customer base. The initial launch collection features an impressive assortment of cosmetic essentials, including lip kits, lip liner, lip balm, foundation, mascara, and concealer. These offerings showcase the brand’s commitment to providing a comprehensive range of products that cater to various makeup preferences and needs.
