The La Prairie Group AG, a leading luxury skincare brand owned by the Beiersdorf Group, has appointed Estelle Létang as its new Chief Executive Officer.
Létang will assume her role at La Prairie on April 1, 2024, and will be headquartered at the company’s main office in Zurich, Switzerland. She will report directly to Patrick Rasquinet, a Member of the Executive Board at Beiersdorf.
As CEO, Létang will be tasked with steering La Prairie’s strategic direction and long-term goals. She will also oversee the day-to-day management of the company’s business operations, commercial priorities, and infrastructure, including all corporate functions, international affiliates, and distributor markets worldwide.
With over 21 years of experience at The Estée Lauder Companies, Létang has held various roles, starting with Darphin in New York, Paris, and Hong Kong. She later served as Asia Pacific Vice President/General Manager for La Mer and Jo Malone London in Hong Kong. In 2016, she relocated to London as Vice President/General Manager of International for Jo Malone London. Since 2020, she has served as General Manager for the Middle East region for Estée Lauder Companies, based in Dubai.
Estelle Letang expressed her excitement about her new position, stating, “In the beauty industry, La Prairie is renowned for its unparalleled luxury and commitment to excellence. I am thrilled to be part of such an iconic and esteemed brand. There are immense opportunities ahead for La Prairie, and I look forward to spearheading its evolution and collaborating with the exceptional teams to shape the brand’s future.”
