L’Occitane Launches Metaverse Store

L’Occitane said the launch of the virtual store aims to improve brand engagement, customer loyalty and e-commerce performance.

Today (July 7), French beauty brand L’Occitane launched a virtual store designed to bring its heritage and products into a new environmental experience, according to foreign media sources.

The platform, reportedly created by virtual store developer Emperia, features a space inspired by Provence, France, where users can explore all areas via virtual bike or hot air balloon.

L’Occitane said the virtual store offers consumers an online retail environment that communicates the brand’s story outside of the real world to increase brand engagement, customer loyalty and e-commerce performance.

Olga Dogadkina, co-founder and CEO of Emperia, said, “The virtual stores created by L’Occitane in partnership with Emperia add a new level of personalization and interactivity to the online shopping experience, allowing shoppers to immerse themselves in the world of the L’Occitane brand.”

It is worth noting that metaverse is not a new concept, but several beauty brands have invested in metaverse in the first half of this year, such as Arden launching its first metaverse store and Cosmax pushing its metaverse platform.




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