Today, L’Oréal has announced a minority investment in Jacquemus, supporting the French fashion house’s expansion in retail and its long-anticipated entry into beauty. The partnership marks a significant step in Jacquemus’ evolution as it broadens its creative vision.
“Jacquemus is delighted to announce a long-term, exclusive beauty partnership with L’Oréal Group, further solidified by a minority investment supporting their independent development,” the brand said in a statement.
Founded 15 years ago by Simon Porte Jacquemus, the brand confirmed in October that it was seeking additional funds to fuel its next phase of retail expansion, with new store openings planned for 2025 and 2026. The investment from L’Oréal will also enable Jacquemus to explore its ambitions in the beauty sector.
Cyril Chapuy, president of L’Oréal Luxe, expressed enthusiasm for the collaboration: “We are thrilled to welcome Jacquemus and unleash together its outstanding luxury beauty potential. With its singular brand positioning, fueled by sensational creativity and social-first playfulness, Jacquemus will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership.”
For Jacquemus, the move is the realization of a long-held vision. “Fifteen years ago, I began dreaming of and creating Jacquemus, with perfume and beauty always part of my vision for the brand. Today, I am proud to continue shaping this dream with the leading beauty group, L’Oréal. I’m excited to see what the future holds for us,” said Simon Porte Jacquemus, president, founder, and creative director of the brand.
Known for its striking runway presentations in breathtaking locations—such as lavender fields, salt mines, and the Palace of Versailles—Jacquemus has established itself as a global luxury player. The brand reported revenues of 270 million euros in 2023. However, amid economic headwinds, revenue growth expectations for 2024 remain uncertain as aspirational consumers scale back spending.
Previously, Daguzan had projected a medium-term revenue goal of 500 million euros by 2025, driven by the popularity of the Chiquito handbag and Artichaut bucket hat. However, given current market conditions, that target may now be out of reach.
