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L’Oreal’s Latest Tech: A Handheld Appliance Dyeing Application

L’Oréal launched two beauty hair color products: Colorsonic and Coloright. Both of these products won the CES 2022 Innovation Award at the Consumer Electronics Show.

L’Oréal launched two beauty hair color products: Colorsonic and Coloright. Colorsonic can provide consumers for experiencing quick and easy hair coloring at home. Coloright can assist salon staff in building a consumer’s hair color profile for hair color selection on the go. Both of these products won the CES 2022 Innovation Award at the Consumer Electronics Show.

Colorsonic is a handheld appliance. Its size is the same as a typical hair straightener and its head has a nozzle with comb bristles.

Users can choose their desired hair color from more than 40 colors on Colorsonic’s official website and L’Oreal will send these dye kits directly to their homes.

Users load the dye cartridge into the disassembled Colorsonic handle. After turning on the device, the dying products and developer are automatically mixed. The comb and the part with the mixed dying products are then installed and users can slowly combed with a single click to turn it on. The dyeing is completed where it is combed. During the dyeing process, oscillating nozzle moves 300 times a minute to make quick and even work of the application to cover the original hair color. After combing the hair, users can rinsed their hair directly only need to wait 30 minutes. In the future, hair dyeing is as simple as combing a hair and the color can also be self-chosen with this magic application.

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