Today, L’Oréal announced its financial results for the fourth quarter and the full year of 2024. As of December 31, 2024, the company reported sales of €43.48 billion, marking a 5.1% like-for-like increase. Operating profit reached €8.69 billion, reflecting a 6.7% growth and achieving a record operating margin of 20%.
In the fourth quarter, sales amounted to €11.08 billion, a 2.5% increase compared to the same period in the previous year.
CEO Nicolas Hieronimus highlighted the company’s solid and broad-based growth, emphasizing L’Oréal’s outperformance of the global beauty market. He expressed pride in the quality of profit and loss management, noting the achievement of record gross and operating margins.
All four of L’Oréal’s divisions experienced growth in 2024.
Consumer Products Division remained the largest contributor with sales of €15.98 billion, a 5.4% increase. The division maintained a balanced momentum across volume, price, and product mix, with all four international brands achieving solid growth, particularly L’Oréal Paris. Key innovations drove growth across haircare, skincare, makeup, and hair color categories.
Dermatological Beauty Division recorded the fastest growth at 9.8%, with sales surpassing €7 billion for the first time. The division saw growth in all regions, especially in emerging markets, outperforming the North Asia market. La Roche-Posay led this growth, becoming the third-largest skincare brand globally across all channels. CeraVe’s sales exceeded €2 billion, driven by international expansion and strong performance in new markets, notably SAPMENA, China, and Brazil.
L’Oréal Luxe Division experienced a 2.7% growth, with sales reaching €15.59 billion, reinforcing L’Oréal’s position as a leader in the global luxury beauty market. The division achieved double-digit growth outside North Asia, with North America being the largest contributor. Brands like Aesop, Takami, and Youth to the People pursued global strategies with encouraging results.
Professional Products Division outperformed the professional beauty market, achieving widespread progress across all regions, from developed markets in Europe and North America to new growth markets, including China. Kérastase maintained strong double-digit growth, becoming the division’s largest brand.
Regionally, excluding North Asia, L’Oréal achieved high single-digit growth. In Europe, the sales remained the largest market with an 8.2% growth, reaching sales of €14.21 billion. All countries in the region reported growth, with notable performances in Spain-Portugal, UK-Ireland, and the Germany-Austria-Switzerland cluster. Haircare, fragrances, and makeup categories all achieved double-digit growth.
North America saw a 5.5% increase in sales, totaling €11.81 billion. In the United States, L’Oréal’s largest market, the luxury division ranked first, driven by the sustained vitality of the fragrance category and the success of skincare lines like Kiehl’s and Youth to the People.
SAPMENA – SSA (South Asia Pacific, Middle East, North Africa, Sub-Saharan Africa) and Latin America were the fastest-growing regions, with sales of €3.86 billion and €3.3 billion, reflecting like-for-like growth of 12.3% and 11%, respectively.
North Asia experienced a 3.2% decline in sales, amounting to €10.3 billion, making it the only region with negative growth. In mainland China, the beauty market contracted, and L’Oréal’s sales saw a slight decrease. However, the luxury, dermatological beauty, and professional products divisions outpaced their respective markets, while the consumer products division underperformed.
