Yesterday, Daisy Marquez, a well-known makeup artist and content creator, has announced that she ventured into the beauty industry with the launch of her first brand in collaboration with Judah Abraham of Slate Brands.
The debut product is a fragrance called Bella Perversa, which translates to “beautiful and wicked” in Spanish. Manufactured in New York, Bella Perversa is priced at $68 and will be available on bellaperversa.com starting next Tuesday.
It is stated that Daisy Marquez has been growing an online community for nearly a decade. With social media presence—1.7 million Instagram followers, 1.43 million YouTube subscribers, and over 500,000 fans on TikTok—Marquez has built a loyal following.
The brand expects to achieve first-year sales in the low seven figures, and she has plans to expand the fragrance line, host pop-up events, and eventually bring her products to major retailers like Sephora.
