Recently, the global lifestyle brand MINISO launched its largest store in Spain, which is also the first MINISO LAND store in Europe.
According to MINISA, the flagship store, located in Madrid’s bustling Gran Via, introduces a groundbreaking shopping experience that merges MINISO’s beloved IP collaborations with an immersive, theme park-inspired setting.
MINISO LAND is designed as a scenario-based IP co-branded collection store that showcases the world’s favorite characters and franchises in interactive ways. The store features dedicated zones for iconic IPs, including Harry Potter, Stitch, Sanrio, Snoopy, and Disney, each offering a treasure trove of products designed for fans and collectors alike.
At 1,100 square meters, the new flagship store is not just a destination for IP fans; it also offers MINISO’s wide range of products. These include things from blind boxes and plush toys to cosmetics, fragrances, stationery, and more. The store inside highlights such as a blind box zone, cosmetic and fragrance areas, and even a special Callao street view photo spot.
“We’re thrilled to open a new MINISO flagship store in the heart of Madrid’s vibrant Gran Via commercial district, and to bring our MINISO LAND store format to Spain for the first time,” said Vincent Huang, General Manager of MINISO Overseas distributor markets and Vice President. “IP collaborations are a key strategic category for MINISO. This high-level store format perfectly showcases our highly popular IP collections, especially beloved by Spanish consumers, putting interest-driven consumption and experience-driven retail at the heart of the in-store experience, while embodying MINISO’s ‘life is for fun’ attitude.”
