Several Australian sunscreen brands have temporarily halted sales of their products amid growing concerns about inaccurate SPF claims, following the controversy surrounding Ultra Violette.
Consumer watchdog Choice sparked the issue in June after testing revealed that 16 out of 20 sunscreens failed to deliver the protection advertised. Among them was Ultra Violette’s Lean Screen Mineral Mattifying Skinscreen SPF50+, which was found to have an SPF of just 4. After its own tests confirmed inconsistencies, Ultra Violette suspended sales and offered refunds.
Other brands have since taken similar steps as a precaution. Naked Sundays paused sales of its Collagen Glow Mineral sunscreen while awaiting independent test results and guidance from the Therapeutic Goods Administration (TGA). Outside Beauty & Skincare removed its SPF50+ Mineral Primer from its website, citing similarities in active ingredients to products with variable SPF results, though it stressed that the decision was voluntary and not linked to an official recall.
Aspect also suspended sales of its Aspect Sun SPF50+ Physical Sun Protection and Tinted Physical Sun Protection while independent testing verifies their SPF claims, pledging transparency once results are available. Meanwhile, Found My Skin and Endota have also pulled select SPF50 products from their online stores.





