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Niche Fragrance Brand Nest New York Founder Steps Back From Day-to-Day Operations

Yesterday, according to report, Laura Slatkin, founder and executive chairman of Nest New York, has decided to step away from day-to-day operations, marking a significant transition for the renowned fragrance brand. The announcement confirms that while Slatkin will continue to serve on the board of directors, she is eager to pursue new entrepreneurial ventures.

Since her pioneering launch of Slatkin & Co. in 1992, Laura has been a trailblazer in the home fragrance industry. In 2008, she introduced Nest home fragrances, followed by a celebrated line of eau de parfums five years later. Reflecting on her journey, Slatkin expressed immense pride in Nest’s achievements, including their award-winning fragrances and expansion into diverse product categories that enrich everyday life.

“I’m incredibly proud of what we’ve accomplished together,” Slatkin remarked in a statement. “Building a brand that deeply resonates with consumers has been an honor. As an entrepreneur at heart, I’m excited to explore new passions and embark on the next chapter of my journey.”

Under Laura’s leadership, Nest has flourished into a comprehensive brand offering scented candles, diffusers, bath and body products, perfumes, and scented oils. Their recent launch, Voyages by Nest, further exemplifies their commitment to innovation and quality. The brand’s growth has been substantial, with retail sales exceeding $200 million in the U.S., drawing attention from investors.

In 2022, North Castle Partners acquired a majority stake in Nest from Eurazeo, valuing the company at $200 million, while Slatkin and Eurazeo retained minority interests. Last year, Coty veteran Edgar Huber assumed the role of CEO, succeeding Maria Dempsey.

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