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Olaplex Management Shakeup

Recently, Olaplex has announced the appointment of Catherine Dunleavy as its new Chief Operating Officer and Chief Financial Officer, effective August 13, 2024, and Katie Gohman as Chief Marketing Officer, effective July 15, 2024.

Catherine Dunleavy brings a wealth of experience from previous roles at Away, Nike, Comcast, NBCUniversal, and GE. Katie Gohman has an impressive background with roles at L’Oréal, Ralph Lauren, Coach, and Marc Jacobs.

Amanda Baldwin, CEO of Olaplex, expressed her enthusiasm for the new appointments: “I am thrilled to welcome these two talented executives to Olaplex as we continue developing a strategy that is designed to harness Olaplex’s many strengths and enables our company to achieve its true potential. Catherine is a proven leader with a strong track record of executing high-impact strategic, operational, and financial initiatives at scale at some of the world’s most recognizable brands. Katie’s marketing and creative acumen will be instrumental in our efforts to maximize the power of the Olaplex brand and empower and enable the success of our stylist community.”

Dunleavy shared her excitement about joining Olaplex: “I am honored and privileged to join Olaplex, a company well-known for creating innovative and superior products through a differentiated science-based approach. Olaplex is at an important stage of its evolution, and I can’t wait to help build on the work to date to unlock the company’s tremendous potential.”

Gohman also expressed her enthusiasm: “Olaplex has successfully differentiated itself as a leader in the prestige hair care category, and I am excited to be joining at such a significant moment for the business. I look forward to working with the talented Olaplex team to ensure our customers and network of stylists are best able to benefit from the extraordinary technical foundation of our products.”

In the first quarter, Olaplex Holdings, Inc. reported net sales of $98.9 million, marking a 13% decline year-over-year. Despite this, the company maintained its full-year net sales forecast of $435-463 million, which could represent a 5% decline to a 1% increase compared to the previous year.

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