After securing investment from General Atlantic, seaweed-infused skincare brand OSEA Malibu is making leadership changes to accelerate its next phase of growth.
The California-based brand has appointed Erika Kussmann as chief executive officer and board director, succeeding cofounder Melissa Palmer, who will transition to chief brand officer.
Kussmann brings extensive experience in building and scaling global beauty brands. She previously served as CEO and chief marketing officer of Paula’s Choice, and held leadership roles at Rodan + Fields, Benefit Cosmetics, and Revlon. In her new role, she will work closely with OSEA founders Jenefer and Melissa Palmer to expand the brand’s global presence and strengthen product innovation.
“OSEA leads by standing apart — blending efficacy with wellness to create the differentiated experiences consumers crave while redefining what skin care can be,” said Kussmann. “Customers who know about OSEA have fallen in love, and we believe this is just the start. I’m thrilled to join Jenefer, Melissa and the OSEA team to extend the brand’s international presence and strengthen its position in prestige body and skin care.”
Melissa Palmer added: “I was passionate about finding the perfect CEO with the expertise and experience to support OSEA’s global expansion. Erika’s leadership and proven ability to scale mission-driven brands globally make her the perfect partner for this next chapter.”
Founded in 1996, OSEA — whose name stands for Ocean, Sun, Earth and Atmosphere — is known for its seaweed-based and botanical formulations. The brand’s hero product, the Undaria Algae Body Oil, was named one of the greatest skincare products of all time by WWD Beauty Inc in February 2024. Other bestsellers include the Anti-Aging Body Balm, Hyaluronic Sea Serum, and Collagen Dream Night Cream.
With annual net sales estimated around $100 million, OSEA generates roughly equal revenue from retail and direct-to-consumer channels. In the U.S., its products are sold through Ulta Beauty, Nordstrom, and select specialty retailers.
