Recently, Procter & Gamble (P&G) has announced the appointment of Abhishek Desai as Senior Vice President and General Manager – Baby Care, Asia Pacific, Middle East, and Africa (AMA). In his new capacity, Desai will lead P&G’s Baby Care business across diverse markets, driving strategic growth, innovation, and brand performance throughout the region.
Desai brings over 18 years of experience with P&G, having held a range of leadership roles across geographies and categories. Most recently, he served as Vice President & Category Head – Grooming and Head of Marketing Operations, where he spearheaded initiatives to strengthen business growth and marketing excellence across the region.
Prior to that, he was Vice President and Business Head – Baby Care, India, where he played a key role in expanding P&G’s presence and category leadership in the Indian market. His earlier assignments include serving as Senior Director at P&G India, Marketing and Commercial Head at P&G Korea, and Regional Brand Manager for Oral Care (Asia ex-China) based in Singapore.
Desai, who began his career at P&G as an intern in 2006, has since built deep expertise in brand management, marketing strategy, and commercial operations across Asia and the Middle East.
Based in Dubai, United Arab Emirates, Desai will now focus on accelerating innovation and consumer engagement while driving sustainable growth for P&G’s Baby Care portfolio across the Asia Pacific, Middle East, and Africa regions.
