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P&G Invests $150 Million to Expand Oral-B Plant in the U.S.

Procter & Gamble (P&G) is deepening its roots in Iowa City with a $150 million expansion that will add 100 new jobs to its Oral-B site. The consumer goods giant, which already employs around 600 people locally, secured a $5.2 million state tax credit from the Iowa Economic Development Authority, in addition to newly approved local property tax incentives.

The expansion calls for a new 150,000-square-foot facility dedicated to producing items that P&G currently manufactures exclusively overseas. While international production will continue, the Iowa City site is set to take on a share of that output, with operations expected to begin in 2027. The new positions will pay an average hourly wage of $31.85, underscoring the project’s role in boosting the region’s economy.

The initiative is part of P&G’s application to Iowa’s High Quality Jobs Program. Though the company did not specify the strategic motivations behind the U.S. production shift, it comes against the backdrop of federal trade policies under President Trump that encourage companies to bring manufacturing back to American soil.

This expansion not only strengthens P&G’s U.S. supply chain but also positions Iowa City as an increasingly important hub in the company’s global manufacturing network.

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