Recently, CHAILEEDO learned that the Polish skincare brand Lirene posted a store closure notice on its official Xiaohongshu (Little Red Book) account.
In the closure announcement, Lirene expressed, “Thank you for your attention and companionship along the way. Unfortunately, we regret to inform you that due to many insurmountable reasons, Lirene will soon press the pause button in Mainland China.”
The notice also stated that there will be special benefit products available in the store, and that customer service, warehousing, and shipping will continue as usual until all existing orders are completed, with services available until January 1, 2025.
According to public information, Lirene belongs to the globally renowned Dr Irena Eris Group, which was founded in 1983. Lirene combines scientific laboratories with the power of nature, focusing on developing environmentally friendly, natural, and effective products.
In Poland, Lirene and its parent company, Dr Irena Eris, are well-known by 95% of the population. The founder’s success and the support of scientific laboratories have made Lirene even more popular in both the Polish and European markets. The products are sold in Poland and exported to over 55 countries and regions, including Europe, Russia, the U.S., Canada, Taiwan, and South Korea. Its global retail network includes Carrefour, DM, Rossmann, Boots, and others.
