Revlon has announced the appointment of Tchernavia Rocker as the Chief People Officer. Ms. Rocker will also provide advisory support in the development of Revlon’s ethnic hair care portfolio. Her tenure with Revlon begins on June 3, 2024, and she will report directly to CEO Elizabeth (Liz) Smith.
Ms. Rocker brings extensive leadership expertise in Human Resources, Organizational Transformation, DEI (Diversity, Equity, and Inclusion), Corporate Strategy, and Sustainability to Revlon. Her previous role was as Chief People & Transformation Officer at Under Armour, Inc., following over 18 years in various Human Resources leadership positions at Harley-Davidson, Inc. Ely Bar-Ness, Revlon’s current Chief Human Resources Officer, will be stepping down from his role next month.
Liz Smith said: “Tchernavia brings extensive human capital management and leadership experience to our team at a critical time in our transformation. I am thrilled she is joining Revlon and am confident her expertise will be highly valuable as we continue to drive our next phase of growth.”
Due to supply chain issues caused by the pandemic, Revlon has been facing increasing debt pressure since 2020. In June 2022, Revlon filed for bankruptcy protection in the Southern District of New York. As of the end of April 2022, Revlon disclosed assets totaling $2.3 billion, while court documents revealed the company’s total debt reached $3.7 billion, including senior notes due in 2024 with an interest rate of 6.25%. Additionally, the company had 10 outstanding loans totaling approximately $2.6 billion, maturing over the next three years. In October of the same year, Revlon was delisted involuntarily.
In May 2023, Revlon emerged from bankruptcy restructuring, announcing the successful completion of its financial restructuring process. In August 2023, Revlon appointed Elizabeth A. Smith, who had previously served as Chair of the Atlanta Federal Reserve Bank and President of Avon Products, Inc., as its new CEO.
