Yesterday, Revlon Consumer Products has announced an exciting new partnership with Ice Spice, marking the four-time Grammy-nominated artist’s first venture into the fragrance world. The collaboration will see Ice Spice work closely with Revlon’s team of experts to create a bespoke fragrance line, with the first launch scheduled for 2026.
“I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance,” said Ice Spice. “Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality.”
For Revlon, the partnership signals a major milestone as the company emerges from bankruptcy and refocuses its efforts on growth—particularly within its fragrance business. “We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent Ice Spice,” said Michelle Peluso, CEO of Revlon. “She is bold and innovative, just like Revlon, making this a perfect match. This deal also marks a major step in the revitalization of Revlon’s fragrance business and for the company’s ambitious growth plans.”
The collaboration is part of Revlon’s broader strategy to strengthen and expand its fragrance portfolio, which includes renowned names such as Elizabeth Arden, Juicy Couture, Christina Aguilera, Ed Hardy, and Curve. Most recently, Revlon renewed its global licensing agreement with Authentic Brands Group for Juicy Couture fragrances, ensuring continued production and new launches across the brand’s core scent offerings.
