Recently, Revolution Beauty released its financial report of the first half of fiscal 2025. It has reported a 20% decline in total net sales for the first half of fiscal 2025, ending on August 31, with sales dropping to £72 million. This decrease was attributed to the company’s business simplification strategy, which involved reducing its product portfolio by discontinuing underperforming SKUs. Despite this overall dip, the core product range of Revolution Beauty saw a 6% growth during the period, with second-quarter sales accelerating by 16% compared to the previous year.
This streamlining is part of the company’s “Reigniting the Revolution” strategy, aimed at improving efficiency and profitability. CEO Lauren Brindley emphasized the positive progress made under this plan, noting that the SKU reduction has contributed to better gross margin performance. She described 2025 as a transformative year for Revolution Beauty, focused on simplifying operations and positioning the brand for sustained success.
Although underlying adjusted EBITDA for the period dropped to £3.1 million from £3.5 million in H1 2023, Brindley expressed confidence in the company’s future, projecting a return to growth in the fourth quarter of 2025. Upcoming initiatives include a new skin care range, an expanded pipeline of makeup innovations, and global growth for the budget brand Relove.
Additionally, Revolution Beauty has entered into a manufacturing agreement with Carbon Theory and Delhicious, companies in which former CEO Adam Minto is a stakeholder. The deal, managed by Revolution Labs, is expected to generate revenues of £530,000 and profits of £50,000.
