Yesterday, fast-fashion giant Shein Group Ltd. has raised prices across its US site ahead of imminent tariff hikes on small parcels, signaling how the escalating trade tensions may impact American consumers.
According to data compiled by Bloomberg News, most of the price increases took effect on Friday, with some categories experiencing significant markups. The average price of Shein’s top 100 beauty and health products surged by 51% from Thursday, with several items more than doubling.
According to data released by Bloomberg, the price of a mascara beauty product sold by Shein increased by 199%, while the price of a lipstick rose by 180%.
These adjustments come as Shein and rival platform Temu brace for a 120% tariff on many of their products, following the US government’s move to end the “de minimis” exemption for packages under $800 arriving from China and Hong Kong. Washington will also raise the per-postal-item fee to $100 after May 2, with further increases slated for June.
In response to looming tariffs, Shein earlier this year incentivized Chinese suppliers to shift production to Vietnam, while Temu adopted a “half-custody” model, encouraging factories to ship goods in bulk directly to American warehouses.
Shein’s US prices rose about 10% between April 24 and 26 based on a Bloomberg sample cart of 50 items, with 30 of the remaining 43 items increasing by more than 10%. Meanwhile, Shein’s prices in the UK remained largely stable.
