Shiseido’s clean skincare brand Drunk Elephant has made its retail debut in Mainland China. Prestige beauty retailer Sephora has officially launched Drunk Elephant across all its online channels and 250 brick-and-mortar stores, with plans to expand to 300 stores by the year’s end.
Alia Gogi, the Asia President at Sephora, expressed excitement about the brand’s introduction, describing it as a momentous occasion for Sephora. Gogi emphasized the company’s commitment to diversifying its brand and product offering in the Chinese market, leveraging its global resources to curate the most sought-after brands for its beauty community in China. From clean and sophisticated to accessible and luxurious, Sephora aims to cater to the varied preferences of Chinese consumers.
Drunk Elephant, founded by Tiffany Masterson in 2012 with its initial product launch in 2013, has witnessed remarkable growth since its inception. The brand’s acquisition by Japanese beauty conglomerate Shiseido in 2019 for $845 million further solidified its position in the beauty industry.
Chinese customers can now find Drunk Elephant products in Sephora stores located in major cities such as Beijing, Shanghai, Guangzhou, and Chengdu. Additionally, the brand is available through Sephora’s digital and e-commerce platforms, as well as Drunk Elephant’s dedicated storefront on TMall. By making Drunk Elephant accessible to Chinese consumers, Sephora and Shiseido aim to meet the growing demand for premium clean skincare products in one of the world’s largest beauty markets.
