Skin Whitening has always been the core skincare need for Chinese people throughout history. In the Chinese skin Whitening market, there is a brand that has consistently shone with its steadfast scientific exploration and profound cultural confidence, and that is—Grain Rain.
Today (April 19), on the occasion of the “Grain Rain” solar term, the Grain Rain brand also ushered in a historic moment by officially announcing the renowned artist Lu Han as the global ambassador for the brand. Coincidentally, Lu Han’s birthday falls on April 20, the same day as the birth of the Grain Rain brand.
Grain Rain and Lu Han not only share an inexplicable destiny but also possess strong yet gentle aspects. This announcement is not just a deep exploration of the Grain Rain brand image but also marks an important advancement for Grain Rain on the path of technological skin whitening, showcasing its dual foundation in scientific research prowess and cultural confidence.
The official announcement of Lu Han as the global ambassador for the brand
On the stage of the Chinese skin whitening skincare market, a grand event that embodies the perfect combination of innovation and tradition, technology and nature, is unfolding. On April 18th, Grain Rain, a leader in the Chinese skin whitening market, officially announced the renowned artist Lu Han as the global ambassador for the brand. This announcement not only marks a major milestone in the development of the Grain Rain brand but also symbolizes the beginning of a new chapter in the Chinese skin whitening skincare product market.
In an era where cultural confidence is growing and there is a resurgence of domestic brands, the strong partnership between Grain Rain and Lu Han can be seen as both fate and inevitability. April 20th marks both the 8th anniversary of the Grain Rain brand and Lu Han’s birthday, adding a wonderful coincidence to this collaboration. Coupled with the profound alignment of their ideologies, this announcement of Lu Han as the ambassador carries deeper significance.
More importantly, Lu Han’s personal image resonates highly with the ethos of the Grain Rain brand. With his sunny disposition and positive attitude, Lu Han enjoys immense popularity and influence among the younger demographic. Meanwhile, the Grain Rain brand revolves around the core concept of “scientific skin whitening, powerful yet gentle,” striving to provide consumers with safe and effective skin whitening solutions through the combination of scientific research and natural ingredients. It is evident that the announcement of Lu Han as the global ambassador for Grain Rain is a message to the market and consumers, conveying Grain Rain’s commitment to the fusion of nature and science in skin whitening skincare.
It’s worth noting that immediately after the announcement of the collaboration between Gu Yu and Lu Han, it sparked widespread attention and discussion on social media. As of the time of publication, the hashtag #LuHanGuYuGlobalBrandAmbassador has reached a reading volume of 460 million and a discussion volume of 787,000; the hashtag #Science skin WhiteningPowerfulGentle has also surpassed 864.8 million readings with a discussion volume of 742,000. The extensive dissemination and significant impact of this collaboration are self-evident.
With the backing of scientific research, establishing high competitive barriers for the brand
It is worth noting that as the global brand ambassador for Grain Rain, Lu Han not only represents the gentle and visible side but also possesses another “invisible” aspect characterized by his love for playing football and resilient personality. Similarly, Grain Rain as a brand has both visible and invisible aspects.
As a leading brand in the Chinese skin whitening market, Grain Rain has achieved remarkable success since its establishment in 2016 by offering consumers a range of effective and safe products. This represents its “visible” side. However, the “invisible” side of Grain Rain lies in its steadfast commitment to scientific research.
In fact, even before the brand was established, the founder of Grain Rain began in-depth research on Chinese skin types and characteristic plant extracts, choosing a less straightforward path to development. Over the past decade, significant manpower, material resources, and financial resources have been invested, starting from the upstream raw material end and developing core skin whitening ingredient Glycyrrhiza glabra extract. Finally, in 2016, the Grain Rain brand was founded.
Through countless experiments and research, Glycyrrhiza glabra extract has proven to be more suitable for the easily tanned and sensitive skin types of Chinese people compared to previously popular strong skin whitening ingredients, owing to its significant skin whitening effects and safety. It has emerged as the core skin whitening ingredient for the Grain Rain brand, garnering recognition and support from millions of consumers over the past eight years. The brand’s sales across all channels have maintained rapid and stable growth every year, establishing it as a skin whitening skincare brand with strong scientific research barriers. It can be said that it is the pursuit of in-depth understanding of Chinese skin types and continuous scientific exploration that has forged Grain Rain’s core competitiveness today.
What’s even more noteworthy is that the pace of research and development has never ceased, as Grain Rain has established a solid scientific research foundation. Over the past few years, Grain Rain has invested nearly 200 million yuan in research and development, establishing the Qingnang R&D Center. This research center covers an area of over 3,000 square meters and is equipped with various high-precision instruments and equipment worth tens of millions of yuan. Grain Rain is dedicated to creating a world-class high-end research and development platform that integrates the entire chain from raw material research, raw material production, formula development and testing to product production.
Meanwhile, Grain Rain has assembled a top-notch research team consisting of over a hundred R&D personnel, including PhD scientists specializing in areas such as active natural products, biochemistry, botany, synthetic biology, traditional Chinese medicine, and mass spectrometry analysis. Such a configuration is considered “luxurious” within the industry. Furthermore, Grain Rain actively collaborates with top domestic and international research institutions. Currently, strategic partnerships have been established with institutes such as the Shanghai Institute of Organic Chemistry of the Chinese Academy of Sciences, the Changchun Institute of Applied Chemistry of the Chinese Academy of Sciences, and China Pharmaceutical University. Collaborative research projects have also been initiated with institutions like South China University of Technology, Beijing Technology and Business University, Xiamen University, and Shihezi University, ensuring the leading edge of research outcomes and product innovation.
Based on its emphasis on and substantial investment in research and development, Grain Rain has achieved numerous innovative technological breakthroughs. For instance, after 17 years of research and development, Grain Rain has successfully developed and applied a 99% high-purity Glycyrrhiza glabra extract, known as Aurora Glycyrrhiza, which features a proprietary encapsulation technology for improved transdermal penetration and absorption efficiency, leading the industry. Moreover, Grain Rain’s research on Chinese characteristic plant extracts extends beyond the skin whitening field. Through extensive screening of effective ingredients, Grain Rain has established a library of Chinese core efficacy ingredients, including Glycyrrhiza glabra extract, rare ginsenosides, lycopene, and ectoine from Halomonas qingdaonensis.
It is worth mentioning that Grain Rain has obtained more than 20 national authorized patents, published 3 academic papers, and participated in the formulation of 9 group standards. Undoubtedly, these research achievements not only serve as important assets for the Grain Rain brand but also provide strong support for its competitiveness in the skin whitening skincare product market.
In terms of the supply chain, Grain Rain has established a 20,000-square-meter standard production factory with 14 automated production lines. Through certifications such as GMPC, FSC, ISO9001, ISO22716 international quality certification, and ISO14001 environmental management system certification, the factory has reached the level of international standard production facilities. It can be said that in both product development and the supply chain, Grain Rain has established significant competitive barriers.
Leading the skin whitening skincare market in China
Undoubtedly, the rise of domestic products has become an irresistible trend. Grain Rain brand, with its outstanding technological innovation and profound cultural heritage, has rapidly emerged as a leading brand in the skin whitening skincare market in China amid this trend.
Driven by in-depth research on the skin tones and textures of Chinese women, Grain Rain continues to propel the development of scientific research in skin whitening skincare. Earlier this year, Grain Rain collaborated with China Pharmaceutical University and Xinhua News Agency to release the “2024 Chinese Women’s skin Whitening Research Report” and spearheaded the establishment of the first domestic “Chinese skin Whitening Products” group standard. This initiative fills an industry gap, enhancing the scientific research standards of the entire skin whitening market. Not only does this demonstrate Grain Rain’s academic leadership in the industry, but it also has a profound impact on the entire whitening skincare industry.
As a result, Grain Rain has been featured in People’s Daily for two consecutive years as the only skincare brand to win the “Brand Power of China Plan · Growth Brand” award, while also being recognized by CCTV’s online platform, establishing itself as a representative of the rising force of domestic brands. This showcases Grain Rain’s formidable strength in combining technology and culture as twin drivers, while steadfastly adhering to independent innovation.
It’s evident that after 8 years of development, Grain Rain has received recognition and praise from authoritative media, academia, and the cosmetics industry.
Of note, Grain Rain not only holds itself to high standards but also demonstrates its warmth through a series of public welfare activities. Grain Rain has partnered with the China Women’s Development Foundation to care for and honor frontline workers during the Spring Festival. For five consecutive years, it has collaborated with the “Decibel of Love” charity organization, focusing on impoverished children with hearing impairments and helping them regain their hearing. During floods in Henan and earthquakes in Gansu, Grain Rain readily extended a helping hand, donating funds and goods to support disaster relief efforts and actively fulfilling its corporate social responsibility. Recently, Grain Rain launched the Love Recycling Project, officially initiating a bottle recycling program to contribute to environmental protection initiatives.
Just as the “Grain Rain” solar term symbolizes a thriving scene, Grain Rain, with its clear brand positioning, precise understanding of consumer needs, continuous investment in technological innovation, and active practice of social responsibility, has become a leader in the Chinese skin whitening skincare market amidst the rise of domestic brands. This growth trajectory sets an example for the high-quality development of Chinese beauty brands.
