With the continuous upgrading of consumption and the deepening of scientific parenting concepts, the children’s care market’s popularity continues to rise, leading to a scenario where traditional local brands, emerging brands, and foreign brands compete on the same stage.
When it comes to children’s care, Frog Prince is an indispensable brand. Since its establishment in 1999, Frog Prince has been deeply rooted in the infant and child market for 25 years, accompanying generations of Chinese children with its excellent quality.
Just recently, Frog Prince was recognized by the globally renowned research firm Frost & Sullivan as the “2023 China Children’s Safety Care Product Leader (by sales volume).”
This certification also serves as a full recognition of Frog Prince’s leading position in the market.
Selling over 100 million bottles annually and obtained authoritative certification from Frost & Sullivan
Founded in 1961 on Wall Street in the United States, Frost & Sullivan has established 50 offices worldwide, with over 3,000 consultants and analysts. Frost & Sullivan possesses extensive industry experience and scientific research methods, renowned for its authoritative third-party surveys and assessments. It has provided professional consulting services to the top 100 global companies and holds a prestigious position in the international consulting field.
Through Frost & Sullivan’s professional data verification, Frog Prince’s children’s care products achieved a total channel sales volume of over 100 million bottles in 2023, ranking first. As a result, it was awarded the “2023 China Children’s Safety Care Product Leader (by sales volume)” certificate to confirm its market position.
In securing the top spot in the 2023 Chinese children’s safety care product market, Frog Prince’s achievement is evident. Over the past year, Frog Prince has delivered a remarkable performance in the market.
On the product front, in 2023, Frog Prince introduced its star product, the Repair and Anti-Chapping Cream. Upon its launch, within just three months, the product repeatedly topped the charts as the number one infant face cream on Douyin (TikTok). Additionally, on Xiaohongshu (Little Red Book), Frog Prince-related search terms garnered an exposure of 1.611 billion times within 30 days.
On the marketing front, Frog Prince has kept pace with trends through social media and other new media platforms. For example, since the launch of Frog Prince WeChat emojis, they have been well-received by users. As of March 3, 2024, the emojis have been featured in 9 WeChat banner recommendations, with a total download volume exceeding 8.84 million and a total send volume of 300 million, with over 1 million sends per day. This undoubtedly demonstrates the widespread popularity of the Frog Prince IP image.
Simultaneously, in response to the continuously rising trend of holiday marketing, Frog Prince has achieved significant results in special holiday marketing. For instance, during the Qixi Festival in 2023, Frog Prince collaborated with Gu Ming, a nationwide tea chain, to launch the limited edition “Ancient Gu x Frog Prince” product. The online exposure alone reached as high as 210 million times, successfully attracting the attention and purchases of numerous consumers.
Moreover, due to the excellent quality of its products, Frog Prince has garnered endorsements from a group of “tap water” influencers and celebrities. Stars and top influencers such as Jia Nailiang, Xiaoyang Ge, Dongfang Selection, and Luo Yonghao have all passionately recommended Frog Prince products, undoubtedly further enhancing its brand influence and market position.
Creating safe children’s products with high standards
It is understood that in the children’s care arena, Frog Prince is the first brand to obtain international certification for its sales position in the market of children’s safety care products.
Behind this achievement lies Frog Prince’s longstanding commitment to the principle of prioritizing quality and children’s safety, resulting in products that meet the needs of children’s care.
As is well known, children’s skin is more delicate and susceptible to external stimuli and damage, making safety the foremost requirement in the production of children’s cosmetics. However, for a long time, the children’s cosmetics market is in a disorderly state due to the lack of targeted regulation, with frequent occurrences of safety issues such as banned additives and excessive levels of heavy metals like lead and mercury in children’s products. In 2021, with the promulgation of China’s first regulation on children’s cosmetics, the Supervision and Administration Provisions on Children Cosmetics and, the introduction of the exclusive logo “Little Golden Shield” for children’s cosmetics, the market has gradually moved from chaos to standardization.
As the only Fujian children’s care brand selected as one of the 70 brands commemorating the 70th anniversary of the founding of the People’s Republic of China, Frog Prince has upheld its original intention of safe product production since its inception, dedicated to providing safe and trustworthy children’s care products. This is also emphasized by Frog Prince’s founder, Li Zhenhui, who has publicly stated, “Product safety is an unbreachable bottom line, and the product standards for children’s skincare products should be higher than those for adult skincare products.”
Specifically, in terms of product development, Frog Prince adheres to three fundamental principles: efficacy must be ensured, formulas must be minimalist, and safety must take priority. According to the brand, “Every product of Frog Prince is developed with the prerequisite of meeting essential efficacy while pursuing simplicity and efficiency in the formula. Safety is considered the primary factor, with a commitment to low-sensitivity and eco-friendly formulas. Furthermore, we emphasize ‘tailoring to children,’ meaning that products are developed based on the needs and skin characteristics of children of different age groups, ensuring that products are both safe and suitable for children’s use.”
CHAILEEDO has learned that Frog Prince has established four major access barriers, ensuring rigorous control at every stage from the source to the end under the highest production standards.
Firstly, Frog Prince adheres to the use of a raw material whitelist for raw material access, ensuring that all materials used undergo strict screening and are safe and harmless. Secondly, adhering to the principle of necessary efficacy and passing safety tests, ensures that each formula is scientifically validated safe, and effective. Thirdly, in the production process, only products that have undergone toxicological and various human safety verifications can enter the production line, with multiple departments conducting multiple tests and reviews, fully responsible for safe care production, and market access must follow filing and legal regulations to ensure product compliance. Additionally, products undergo comprehensive and strict inspections by authoritative institutions to certify safety and effectiveness.
To further ensure product safety, Frog Prince has established a comprehensive safety verification and consumer safety feedback mechanism. In addition to regulatory requirements, Frog Prince has entered into strategic cooperation with cosmetic testing to conduct safety tests on cellular models, zebrafish, and other in vitro models to ensure that products remain safe and reliable under simulated external environments. Furthermore, Frog Prince conducts comprehensive verification of product safety and non-irritating properties through human patch testing and consumer evaluations.
Moreover, adverse reaction monitoring of cosmetics is an important support for product safety supervision after market entry. Frog Prince has established a special adverse reaction monitoring system, forming a complete “safety evaluation system” with the product testing section to ensure the safe use of products in the market.
It is based on strict control in product development, production, and monitoring after product listing, and so on, that Frog Prince has never experienced any safety production accidents or product safety issues in its 25 years of existence. This is also the key to Frog Prince’s international authoritative certification.
