Playground, the innovative sexual wellness brand for the new generation, has successfully closed a $2 million funding round. Grammy Award-winning singer-songwriter and entrepreneur, Christina Aguilera, has joined Playground as Co-Founder and Chief Brand Advisor.
Teaming up with Playground Co-Founder and CEO, Catherine Magee, and Co-Founder and Chief Product Officer, Sandy Vukovic, Aguilera aims to break down stigmas and revolutionize sexual wellness through groundbreaking intimacy products.
Speaking about her role as Playground’s Chief Brand Advisor, Christina Aguilera emphasizes the importance of empowering women and creating products that cater to their specific sexual pleasure and health needs. She notes that the sexual wellness category has predominantly been driven by a male-dominated business model, and she is thrilled to be part of a woman-owned business that speaks directly to women with an informed perspective.
Playground continues to lead the way in the sexual wellness category by offering the first and only FDA-approved personal lubricant with four unique ingredients tailored to address women’s sexual pleasure needs.
