Sisley, the famous skincare brand known for its luxurious and innovative products, has recently launched a new brand called Neuraé. Led by siblings Philippe and Christine d’Ornano, the Neuraé team has delved into the realm of “emotional ageing” and conducted extensive research in this field over the past decade.
Neuraé claims that it advocates mood skincare. Neuraé’s philosophy centers around the concept of emotional ageing, acknowledging the effects of tiredness, stress, and other emotional factors on the skin’s firmness, radiance, and sensitivity. This is the first time the family-owned company has launched a new brand, and the line will reportedly exist separately from Sisley to ensure the store’s independence.
The brand will introduce a range of seven products specifically designed to address a loss of firmness and radiance, and increased sensitivity or redness. The flagship product of the line is the Harmonie serum, priced at £135. And it also contained three face cream, £115 each.
Neuraé said its patent-pending NA3 technology incorporates the benefits of aromatherapy, utilizing scents to positively impact health and mood. However, the olfactory aspect is just one component of this breakthrough technology. Neuro-textures, a key element, refer to creams that not only feel pleasant on the skin but also trigger a pleasurable sensory response.
