Recently, Olive Young, a major player in the K-beauty retail space, is making a move to expand its reach in the U.S. market. The CJ Group-owned retailer, which boasts over 1,350 stores in South Korea, has announced plans to establish a U.S. subsidiary in Los Angeles.
This strategic expansion aims to solidify its presence in the U.S. by localizing operations, including product sourcing and marketing. In addition to the new subsidiary, Olive Young is set to open its first brick-and-mortar store in the U.S. at an undisclosed date, signaling a new chapter in its growth trajectory.
CEO Lee Sun-jung emphasized that the launch of the U.S. subsidiary is a pivotal moment in Olive Young’s mission to champion small and medium-sized K-beauty brands on the global stage. “We will continue to serve as a growth booster for K-beauty worldwide, ensuring that the industry’s upward momentum remains strong,” Lee said.
Founded in 1999, Olive Young has become a household name in South Korea, with online presence that attracts over 4.8 million monthly users. Its website, available in 150 countries, features an impressive selection of both emerging and established K-beauty brands.
Some of the buzzy labels available include Skin1004, Anua, Romand, Numbuzin, and Beauty of Joseon, the latter of which gained viral attention on TikTok for its hero product, Relief Sun SPF. In addition to new favorites, the retailer also carries iconic K-beauty brands like Laneige, Innisfree, and Aestura.
