Spanish fragrance company Eurofragance is expanding its global footprint with the launch of a new Creative Center in Mumbai, India, as part of its strategy to enhance its presence in the rapidly growing market, which boasts a rich fragrance culture.
Laurent Mercier, CEO of Eurofragance, highlights how expanding on the Indian market is a significant milestone for the company. Mercier says: “We recognize the tremendous opportunity presented by India’s thriving market. In effect, actual operations began in 2020; since then, we have experienced exponential growth with a notable post-pandemic acceleration. This strategic move underscores our commitment to embracing growth opportunities in dynamic economies, cementing our position as a global leader in fragrance innovation.”
Mayur Kapse, General Manager of the Indian market states: “This strategic move not only enhances our ability to deliver high-quality fragrances, but also reduces even further turnaround times for projects that will benefit our customers. With equal emphasis on the Home and Personal Care categories alongside Fine Fragrance, we can meet and exceed market demands while remaining customer centric.”
At every Eurofragance Creative Center, a collaborative team consisting of Perfumers, Evaluators, and Lab Scientists works together to create high-quality fragrances spanning various product categories. Each center focuses on a specific top-market product category, guaranteeing customized solutions for the projects of its customers.
Eurofragance recorded sales of €146 million in 2023, reflecting a notable 20% rise compared to the previous year. This growth was evident across all categories—fine fragrance, personal care, air care, and home care—as well as in all regions where the company operates. The robust expansion was particularly notable in key markets such as the UAE, Saudi Arabia, and Europe, playing a pivotal role in Eurofragance’s achievement of its 2023 objectives.
