Spanish Hair Care brand Abril et Nature to Enter the Chinese Market

It is reported that the company is currently implementing expansion plans and hopes to reach a turnover of 30 million euros ($32.6 million) within five years.

Abril et Nature, a Spanish hair care brand, recently announced that it is expanding its international presence to further promote its brand. Already very successful in the Spanish and European markets, the brand is now looking to expand its reach to the global market.

It is worth noting that the company plans to launch its business in China this fiscal year through e-commerce, which it was known to have planned prior to the COVID-19.

Antonio Vázquez, CEO and founder of Abril et Nature, said that Abril et Nature, which specializes in the manufacture and marketing of cosmetics and hair care products, is currently implementing an expansion strategy and hopes to reach a turnover of 30 million euros ($32.6 million) within five years. The company is said to have a turnover of 6 million euros ($6.5 million) in 2022 and expects to reach a turnover of 10 million euros ($10.9 million) by 2023.

Abril et Nature was founded in 1998 by Vázquez and his partner Pedro Abril. Previously, the company only sold in the Spanish market and had double-digit turnover growth every year. In addition to distributing its products to third parties, the company also offers consulting services to the companies it works with.

Before the outbreak of the war in Ukraine, the country was its main international market, but the conflict caused its exports to that country to fall by 20%. In Russia, business came to a standstill. To continue distributing its products in the region, the company increased its network of distributors in Bulgaria and Moldova.

The company produces all its products in its production plant in Granollers (Barcelona), which has an area of more than 4,000 square meters. The company is responsible for developing professional products that are distributed through 11,000 hairdressers in more than forty countries worldwide. In addition, for the last three years, the company has been distributing specific lines of its products in all the perfumeries associated with Persé (Druni, Júlia, Prieto, Marvimundo, Arenal and Primor, among others).




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