Supermodel Bella Hadid launches her latest beauty venture, Orebella, an alcohol-free fragrance brand. The brand will make its debut online on May 2, followed by a launch through its exclusive U.S. retail partner, Ulta Beauty, starting May 10.
The debut fragrance collection from the supermodel comprises three scents, crafted with essential oils and ingredients considered ‘clean’ and renowned for their long-lasting effect on the skin.
Collaborating with fragrance houses Firmenich and Robertet, Hadid drew inspiration from her experiences of creating essential oil blends on her family farm to develop these gender-neutral fragrances.
The collection includes Window2Soul, a floral scent with hints of rose, jasmine, lemon, and tonka bean. Salted Muse is a woody marine fragrance featuring sea salt, pink pepper, an olive tree blend, lavender, woods, and crisp amber. Lastly, Blooming Fire promises a sensory journey to a tropical oasis, with notes of Tahitian monoi flower, patchouli, and bergamot.
The fragrances are available in various sizes, with a 10 ml travel size priced at $35, and larger sizes of 50 ml and 100 ml priced at $72 and $100 respectively. These scents will be featured in Ulta’s “Conscious Beauty” selection, meeting criteria such as being vegan and cruelty-free.
