Recently, according to report, InNature Bhd is strengthening its regional presence with an expansion into Singapore through the acquisition of The Body Shop Singapore Pte Ltd for S$3.16 million ($2.46 million). The deal announced it will be settled in cash using internally generated funds, the company said in a filing with Bursa Malaysia.
The move builds on InNature’s existing operations in Malaysia, Vietnam, and Cambodia, where it runs a total of 105 The Body Shop outlets. The company described the expansion as a strategic step that not only deepens its collaboration with The Body Shop International Ltd—now under new leadership—but also positions it to benefit from Singapore’s growing beauty market.
According to industry forecasts cited by InNature, Singapore’s cosmetics and personal care industry is expected to reach US$1.29 billion (RM5.44 billion) in 2025, with digital channels contributing about 45% of revenues. InNature noted that Singapore’s cultural and geographical proximity to Malaysia would create operational synergies and strengthen its digital strategy across both markets.
The acquisition, first hinted at in May with the signing of a memorandum of understanding, is subject to regulatory and contractual conditions, with completion expected by the end of October. The Body Shop International, now owned by a consortium led by Auréa Group, is undergoing a reset, with operations stabilising and new products in the pipeline.
