Recently, the China International Import Expo announced the two themes of the 5th CIIE Beauty and Daily Cosmetics Zone as “Green and Sustainable” and “Beauty Black Technology”. It is worth mentioning that the Fifth China International Import Expo released the buyer’s intention to demand for the first time. In this way, exhibitors will be able to find new business opportunities and promote new cooperation more efficiently.
Recently, the online promotion meeting about beauty and daily chemical products in the consumer goods exhibition area on the 5th China International Import Expo was successfully held. At the promotion meeting, the 5th China International Import Expo announced the two themes of the beauty and daily chemical products zone of the fifth CIIE as “green and sustainable” and “beauty black technology”. This year, the special zone will carry out a series of theme activities around hot topics such as “beauty technology” and “green and low carbon” to comprehensively enhance the sense of participation and gain of exhibitors and visitors.
Liu Fuxue, deputy director of the China International Import Expo Bureau, pointed out that the import expo will also usher in the fifth year, so it is of extraordinary significance to run the fifth import expo well. The current preparatory work is steadily advancing, enterprises are actively participating in the exhibition and the signed area exceeds the planned area by 70%. With the improvement of the income and living standards of Chinese residents, the consumption trend is moving from “demand consumption” to the era of “quality consumption”. It is believed that the imported beauty skincare market in China will continue to expand in the future.
The China International Import Expo is the world’s first national exhibition with import as the theme. The total exhibition area of the fourth CIIE enterprise exhibition is 366,000 square meters, with an over 80% return rate of the world’s top 500 and industry-leading enterprises, over 2900 enterprise exhibitors, and a one-year intentional transaction amount of $70.72 billion.
In the special area of the beauty and daily chemical products of the 4th CIIE, L’Oréal won the first place with a large advantage and 39.27 in popularity. L’Oréal Group’s five new brands were all unveiled, “lipstick printers that can print thousands of colors”, “water-saving shampoo and hair care artifacts with up to 80% water saving” and other “black technology” new products appeared at the Expo, which attracted many exhibitors to stop.
Shiseido brought the blockbuster skin beauty technology “Daily Throwing Muscle”, the new oral beauty brand INRYU, the pure skincare brand Drunken Elephant, and more than ten debut new products of its 13 popular brands, attracting the attention of many media, prompting its popularity to reach 17.93, ranking second in the rankings.
At present, the 5th China International Import Expo confirms that L’Oréal Group, Procter & Gamble, Unilever, Estée Lauder, Shiseido, Kao, Amorepacific, KOSE, Coty, and many other global cosmetics companies are participating in the exhibition.
It is worth mentioning that the Fifth China International Import Expo released the buyer’s intention to demand for the first time. In this way, it will help exhibitors to find new business opportunities and promote new cooperation more efficiently, help supply and demand sides to find “connection points” more accurately to achieve a new situation of mutual promotion and progress.
The first batch of buyer intentions released mainly came from the central enterprise trading group, the China Health Commission trading group, the Beijing trading group, the Zhejiang trading group, the Jiangxi trading group, and the Gansu trading group, covering all 6 exhibition areas, including 35 categories and 194 products. The second batch of buyer intentions and demands mainly comes from the central enterprise trading group, the Chinese health commission trading group, the Liaoning trading group, the Hubei trading group, the Yunnan trading group, and the Ningxia trading group, involving 28 categories and 140 kinds of products.
Among them, the first batch of Zhejiang trading group procurement demands includes daily chemical supplies and cleaning kits. Jiangxi trading group wants to purchase beauty products. Gansu trading group procurement needs involve skincare products, perfumes, and detergent supplies. The second batch of Liaoning purchasing groups wants to purchase daily chemical fast-consuming products. Hubei trading group purchases skincare products and maternal and infant products.
It is reported that the 5th China International Import Expo was held at the National Exhibition and Convention Center (Shanghai) from November 5 to 10, 2022 Beijing time.
