Yesterday, Nails Inc., the British beauty brand known for its nail polishes and treatments, has been acquired by Pacific World Corp, a consumer brand specialist owned by Prospect Capital.
The terms of the deal remain undisclosed, though sources estimate the brand’s value at £30 million. Founder Thea Green, who started Nails Inc. in 1999, will continue to lead the company under the new ownership. The acquisition aims to expand the brand’s product lines and enhance its retail and digital presence, especially in North America, where over 50% of its sales currently originate.
Pacific World and Prospect Capital are aligned with Green’s vision of empowering individuals through beauty, and they see significant growth potential for Nails Inc. in the U.S. and Canada. Green, the founder of Nails Inc., expressed excitement about the partnership, emphasizing its role in scaling the business, building new partnerships, and driving innovation in the beauty industry. Nails Inc. also owns Holler and Glow, a beauty brand catering to Gen Z, which, along with Nails Inc., has seen success in international markets, particularly in the U.S.
Bart J. deBie, managing director at Prospect Capital, praised Nails Inc. for its commitment to product innovation and accessibility, values that resonate with today’s consumers. The acquisition supports Prospect’s strategy of investing in high-growth consumer brands with global expansion potential, ensuring that Nails Inc.’s core values of innovation, inclusivity, and community remain central as it scales further.
