Vichy DERCOS, a subsidiary of L’Oreal, donated two million yuan (about $310,000) to support the “The Public Welfare for Skin and Hair Health Medical Development”. Vichy, as a pioneer in the study of skin exposure histology for 40 years, promotes and encourages research on skin exposure histology by launching the Vichy Global Exposure Histology Research Fund.
Vichy DERCOS, a subsidiary of L’Oreal, donated two million yuan (about $310,000) to provide professional technology, experimental platforms and other means to support “The Public Welfare for Skin and Hair Health Medical Development”. The project was jointly initiated by the National Clinical Research Center for Dermatologic and Immunologic Diseases and the China Health Promotion Foundation, aiming to benefit patients with scalp and hair diseases.
Currently, there are an estimated 49 million patients with scalp seborrheic dermatitis and 5.3 million patients with scalp psoriasis in China. According to a survey conducted by the National Health Commission of the People’s Republic of China in 2019, about 250 million people have hair loss problems, of which the proportion of hair loss before the age of 30 can be as high as 84%, with hair loss problems developing at a younger age. However, targeted research in the field of scalp hair in China is still at a relatively early stage. Compared with general skin diseases such as atopic dermatitis and acne, the academic and public attention to scalp hair diseases is low and epidemiological research is late bringing clinical diagnosis and treatment data limited. There is an urgent need to strengthen research and education in related fields. That caused The Public Welfare for Skin and Hair Health Medical Development born.
Globally, Vichy, as a pioneer in the study of skin exposure histology for 40 years, promotes and encourages research on skin exposure histology by launching the Vichy Global Exposure Histology Research Fund. The 2021 Asia-Pacific recipient, Dr. Zhao Qi from the School of Public Health, Cheeloo College of Medicine, Shandong University, has been awarded funding for his research project “The interaction of long-term exposure to multiple air pollutants and climate factors and its impact on external skin aging in a Chinese population.
Vichy has always been committed to “focusing on skin science and health” and has continued to strengthen its research and development in the field of skin science, especially in the field of “exposureomics”, a cutting-edge research area that is closely related to patients, consumers’ living environment and lifestyle. It is committed to supporting the development of the discipline in multiple ways.
Nowadays, Chinese consumers’ awareness of scalp care is gradually increasing. According to Tmall New Product Innovation Center, more than 80% of the population is concerned about their scalp health, and 40% of them are very concerned about scalp care, which has led to rapid growth of the scalp care market. As a professional scalp care series specializing in various scalp problems, Vichy DERCOS continues to pay attention to consumers’ demands for scalp care and has keen insight into the three new trends of high-end, skincare and efficacy in the field of scalp care.
With the rapid development of the Chinese economy, the demand and quality of people’s daily life has further improved and the consumption level of toiletries has been raised. The market scale of the toiletries industry has expanded rapidly. According to the cross-border shampoo/hair care retail list of O&O Consulting from January to December 2021, the total cross-border online retail sales of shampoo/hair care exceeded $686 million, accounting for the total sales of this category across the network by 14.1%. In addition, the unit price of cross-border products is higher with the average transaction price reaching $13.5, $3.3 higher than the average transaction price across the network.
In Guangzhou 2022 (the fourth) China Cosmetic Trends Conference and Efficacy Cosmetics Exhibition, leader of L’Oréal Vichy (China) He Xinyi brought the address of “A New Era of Efficacy Scalp Care”.
High-end scalp care: the potential of the scalp care market continues to be released, leading to the development of high-end consumption. The growth rate of scalp care consumption is about 1.7 times faster than the growth rate of ordinary shampoo consumption, and the unit price of scalp care is about 1.5 times the price of ordinary shampoo.
Skincare of scalp care: consumers’ knowledge about the category is increasing and know how to care for their hair. This is reflected in the more segmented and diversified wash and care steps and products, skincare-grade ingredients and high efficacy claims also appear in scalp care products.
Efficacy of scalp care: Consumers of different ages are increasingly concerned about product efficacy, with anti-dandruff and oil control being the most searched buzzwords for shampoo products. Efficacy-based products are growing at a fast pace, and consumers are concerned about safety as well as high efficacy.
L’Oreal Group is currently the world’s and China’s largest cosmetics group, which started with hair care products. The four segments of the group all have involvement in hair care products, providing products with different positioning for different consumers. Among them, Vichy belongs to the Active Health Cosmetics Division, and its DERCOS is a professional scalp care line recommended by many dermatologists around the world. It landed in the Chinese market in 2021 and also made a special launch event. In fact, the Vichy DERCOS line has a history of 58 years in the international market, with the first shampoo product for seborrheic dermatitis launched as early as 1968 and the first anti-loss serum invented in 1974. All of our products have been clinically proven to show significant efficacy in scalp care.
