The first offline exclusive store of Chinese skincare brand Winona focusing on sensitive skin was officially opened in Intime Department Store in West Lake District in Hangzhou. The store is divided into two main areas: the merchandise sales area and the service area.
On December 25, the first offline exclusive store of Chinese skincare brand Winona focusing on sensitive skin was officially opened in Intime Department Store in West Lake District in Hangzhou. The store is divided into two main areas: the merchandise sales area and the service area.
Winona’s star products such as Anti-Sensitive Moisturizing Tolerance-Extreme Cream and Anti-Sensitive Essence are available on the counter. Winona also launched the “Firming and Repair Series” for the first time offline. This series of products includes firming and repairing eye cream, firming and wrinkle-reducing essence cream, firming and anti-wrinkle essence water, and so on.
In the service area, Winona’s BA can do skin analysis for customers through professional skin testers to help customers understand their skin condition and choose skin care products that are more suitable for them.
As the core brand of BTN Group, Winona’s main sales channel currently comes from e-commerce. Nevertheless, its offline still maintain strong growth. In the first half of this year, for example, Bethenny pointed out in its semi-annual results presentation that Winona’s offline growth during the period exceeded 90% year-on-year.
This is mainly due to the new expansion channels including Watson’s, H.E.A.T and so on which helps a great to offline. In June last year, Winona broke the original channel and entered the offline beauty chain retail channel Watson’s for the first time. Up to now, the Winona brand has been stationed in nearly 1700 Watson’s stores.
On September 25 this year, Winona opened its first offline experience center in Shanghai, namely Winona Lingkong Experience Center. The overall area of the experience center is more than 600 square meters. In addition to product display and skin testing, there is also an independent 24-hour live broadcast room on the first floor which better combines online and offline.
This time, the first counter of Winona China department store has officially landed, which also means that it has taken another step forward in the expansion of offline channels.
In 2019, Winona occupies 23.4% of China’s dermatological-grade skincare market share and is the No. 1 in China in 2019 and 2020. Winona was ranked Top 6 in the beauty and skincare category by Tmall this year on Double 11(Chinese Shopping Carnival) becoming the only Chinese brand to be listed in the Beauty TOP for 4 consecutive years.
