$3.380 billion! New Targets for Unilever’s Premium Beauty Division

We now aim to build a business worth at least $3.380 billion over the next few years through digital commerce, innovation, acquisitions and expansion.

According to a news release on Unilever’s official website, the premium beauty division is one of the fastest growing parts of Unilever’s business with its annual turnover amounting to about $1.132 billion this year.

Founded in 2014, Unilever’s premium beauty division has acquired nine brands including REN, Dermalogica, Kate Somerville, Living Proof, Hourglass and others. Its turnover reached $786 million in 2020 and achieved double-digit strong growth in its latest results in 2021. Vasiliki Petrou, executive vice president and group CEO of Unilever Premium Beauty, said, “We now aim to build a business worth at least $3.380 billion over the next few years through digital commerce, innovation, acquisitions and expansion.”

Unilever Premium Beauty includes three segments: clinical skin cosmetics, cleansing and clinical and high efficacy. Clinical dermocosmetics includes the professional skincare brand Dermalogica, the physician-led clinical and wellness brand Murad and Kate Somerville, which has an offline clinic in Los Angeles. Clean and clinical business includes the French brand Garancia, the clean beauty brand REN and the newly acquired Paula’s Choice. High-efficacy brands include harmless beauty brand Hourglass, hair care brand Living Proof and Japanese skincare brand Tatcha.

Vasiliki Petrou also said that social media and e-commerce were also huge momentum for Unilever’s premium beauty division as its more than 50% of turnover coming from online sales. Online sales are accelerating for all types of products – but for premium beauty brands, direct-to-consumer sales have always been a priority.

For the future, Vasiliki Petrou says digitalization and innovation will be the main growth for Unilever. Around 70% of consumers worldwide search and buy products through social platforms and Unilever’s brands have moved quickly into this channel. Its brand Dermalogica on TikTok has succeed and it also launched a virtual reality store.



Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data.
Starting at $8.33 per month if you subscribe a Pro Annual Plan


Beauty News

Industry News, Broadcast and Breakings

Industry Stats

In-depth Statistics from all aspects to dig out the sales, up and downs.

Consumer Research

Exclusive service to survey numerous consumers across the country and get the best expected results

Brand Analysis

Examine and analyse a brand in details to conclude a report showcasing the desired information

Niche Market Research

Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions.


Retail / Distributor Finder

Help brand distribute in China.

Cosmetics/ Makeup Compliance

Help make your product legal in China

OEM/ODM Manufacturers

Know what's trending or find the best possible material / ingredient / product supplier

Scroll to Top

Subscribe Yearly Member to Read More