Haut.AI, the creator of SkinGPT, a generative AI platform, and a hair analysis SaaS, has secured €2 million in external funding from strategic investors LongeVC and the venture capital division of Grupo Boticario’s shareholders. The fundraising is intended to aid Haut.AI in broadening and growing its no-code software for personalized skincare e-commerce and advancing research and development in multimodal generative AI specifically designed for skin analysis. In recent years, international beauty industry giants have increasingly invested in AI. How will AI impact the beauty industry?
Enhancing the overall product shopping experience to be more precise and effective
Estonia-headquartered Haut.AI, a European startup specializing in generative AI, is leading innovation in beauty and skincare intelligence tools like Skin and Hair SaaS, alongside SkinGPT. Today, they announced securing €2 million in seed funding from LongeVC, a venture capital firm focused on biotech and longevity, as well as the VC division of Grupo Boticário shareholders—a globally renowned beauty conglomerate. This funding aims to aid Haut.AI in extending and amplifying its no-code skincare e-commerce personalization software, with research and development concentrated on multimodal generative AI specifically tailored for skin analysis.
Allegedly, this technology holds promise in identifying skin concerns in their early stages and suggesting tailored remedies. It also can provide analogous solutions for maintaining healthy hair. Moreover, generative AI shows the potential to significantly improve the accuracy and efficiency of the entire shopping experience within these specific product categories.
Haut.AI states that the company offers highly personalized skincare and beauty experiences. Its SaaS platform has been trained on 3 million image data points and can assess over 150 unique multi-dimensional facial biomarkers, enabling interactive, tailored aesthetic recommendations—simply from a quick snapshot selfie. The Haut.AI platform has been utilized by leading global beauty, skincare, and pharmaceutical brands, including Beiersdorf and the largest beauty retailer in the United States, Ulta Beauty.
As early as May this year, Haut.AI introduced SkinGPT, a virtual skin care trial platform capable of simulating image-to-image transformations for any skin condition based on clinical assertions. Haut.AI also employs generative AI to scrutinize its system for biases, addressing challenges commonly encountered in data sets by many tech companies.
The new SkinGPT skin simulation platform from Haut.AI enables users to upload their photos. Generative AI utilizes these images to create synthesized visuals, predicting how an individual’s skin might change over time, under various conditions, and with the use of different skincare products.
Anastasia Georgievskaya, co-founder and CEO of Haut.AI said, “At Haut.AI, we’re not just enhancing skincare commerce with generative AI—we’re redefining it. We’re democratizing access to precise skincare analysis, ensuring our partners can serve everyone, regardless of age, gender, or geography. We envision a world where skincare isn’t about guessing; it’s about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience that benefits both brands by increasing sales and customers who get better value for money.”
Paulo Braga from Grupo Boticário’s shareholders’ VC arm said: “In Haut.AI, we see not just a startup but the future of skin wellness. Anastasia and her team have a compelling vision and the technology to back it. The way people buy cosmetics online today is similar to the experience of buying electronics or books but the customer journey is far from being equal. We’re excited to be part of their journey.”
In the list of the 10 beauty technology innovations to watch curated by Cosmetics Design, Haut.AI secured the second position. Moreover, several of these top ten innovations showcase the advancements of AI within the beauty industry. This underscores the likelihood that in the future, AI will become an indispensable driving force within the beauty sector.
Beauty giants accelerate their deployment of AI
In fact, in recent years, international beauty giants have significantly increased their investment in technology, especially in AI, aiming to enhance consumer experiences from production to final consumption.
As a global leader in the beauty industry, L’Oréal set the strategic goal of becoming a global “beauty tech company” as early as 2018. AI has been a focal point of L’Oréal’s attention.
In June this year, L’Oréal invested in Rembrand, an AI-driven embedded advertising platform. Rembrand’s generative AI technology, based on big data and deep learning, autonomously generates realistic visual content. Through intelligent algorithms, Rembrand seamlessly integrates products into audiovisual content, making them appear naturally connected to the storyline. This seamless product placement not only avoids disrupting the audience’s viewing experience but also enhances brand exposure and memorability.
Rembrand’s uniqueness lies in the innovation and scalability of its generative AI technology. This technology adapts to various forms of audiovisual content, whether it’s movies, TV shows, or online video content, enabling efficient product placement. This enables brands to better connect with their target audience and build a positive brand image among viewers.
At this year’s Import Expo, L’Oréal showcased 17 beauty tech products for the first time, the most in its history, including four making their debut in Asia.