Today (March 3), CHAILEEDO learned that Amorepacific Group has appointed Daniel Hui as President of Amorepacific China, fully responsible for the development and management of the Group’s business in the China market.
According to public information, Daniel Hui joined Amorepacific Group in October 2025 as Vice President of China, overseeing two core divisions: brand development and digital business. Prior to this, he worked at McKinsey & Company, Watsons (Hong Kong), and Lazada (Southeast Asia). He brings over 20 years of diverse commercial experience spanning consulting, online, and offline retail, and has demonstrated outstanding leadership in brand building, digital transformation, and operational management.
Daniel Hui
Amorepacific stated that it is confident in this appointment, believing that Hui’s strong strategic vision and extensive industry experience will effectively support the Group in advancing its “Create New Beauty” vision, enabling it to respond more agilely to the rapidly evolving Chinese market and drive sustainable growth in the region.
It is understood that following his appointment, Hui will lead the team in deepening digital and intelligent transformation, further strengthening the competitive advantages of the Group’s brands in China. He is expected to drive new breakthroughs across three key dimensions—product innovation, brand influence, and user experience—bringing Chinese consumers more innovative and personalized beauty experiences.
Notably, this marks the third core leadership change at Amorepacific China in the past four years. In February 2022, Huang Yongmin succeeded Gao Xiangqin as President of Amorepacific China. In April 2024, Park Tae-ho replaced Huang Yongmin in the role. The latest leadership change comes just two years after the previous appointment, reflecting the Group’s ongoing exploration of and active adaptation to the Chinese market.
In terms of performance, Amorepacific reported revenue of KRW 4.62 trillion in 2025, up 8.5% year-on-year, while net profit declined 55.3% to KRW 292.2 billion. Revenue from the Greater China region rose 0.5% year-on-year to KRW 512.4 billion, accounting for 12% of total revenue
