Amorepacific Corp., the renowned South Korean beauty and cosmetics giant, has unveiled its plan to bring its derma cosmetic brand, Aestura, into the Vietnamese market. This strategic move aims to captivate the growing beauty-conscious population in Vietnam and establish a strong presence in the region.
To kick off its entrance into Vietnam, Aestura will make its debut on Shopee, the country’s largest online shopping platform. Moreover, Aestura will be available at the esteemed offline multi-brand store, Beauty Box, which boasts a network of 17 locations across Vietnam. This comprehensive distribution strategy ensures that Aestura’s high-quality products will be easily accessible to consumers both online and offline.
Aestura prides itself on its extensive range of 16 products, featuring remarkable lines such as A-Cica 365, Atobarrier 365, Theracne 365, and Derma UV365. It is stated that among these lines, the A-Cica 365 collection has garnered exceptional customer feedback during the local pre-marketing activities conducted since June of the previous year. This positive response serves as a testament to the brand’s commitment to delivering effective and reliable derma cosmetics.
To generate excitement and build brand awareness, Aestura has planned an exclusive introduction of the A-Cica brand and its exceptional products to local media outlets and influencers in Vietnam. This highly anticipated event will take place at the prestigious Park Hyatt Saigon in Ho Chi Minh City.
Furthermore, Aestura will establish a pop-up store at the Beauty Box Saigon Center, situated in the heart of downtown Ho Chi Minh City. This temporary retail space will be open from January 26th to 31st, providing Vietnamese consumers with the opportunity to explore and experience Aestura’s derma cosmetics firsthand. The pop-up store will not only offer a convenient shopping experience but will also serve as a platform for engaging with customers and receiving feedback.
