Recently, CHAILEEDO learned that LONGTAKE, a natural fragrance and wellness personal care brand under the Amorepacific Group, has entered into a partnership with leading brand management company Ruoyuchen. Ruoyuchen has become the exclusive distributor for LONGTAKE in China, responsible for the brand’s promotion and sales throughout the country, including its range of fragrance and personal care products.
It is reported that LONGTAKE was launched by Amorepacific Pacific in April 2022 as a brand focusing on natural fragrance and wellness personal care. The products feature packaging made from FSC-certified paper and soy ink, reflecting a commitment to natural sustainability and environmental and social friendliness.
Notably, LONGTAKE made its debut at the 6th China International Import Expo (CIIE), officially entering the Chinese market in collaboration with Ruoyuchen.
For a new brand aiming to break through the encirclement of fragrance giants and internet crossover players and achieve sustainable development, several key conditions need to be met. These include high-quality products, brand essence, and a well-developed marketing network. LONGTAKE hopes to leverage Ruoyuchen’s extensive end-to-end operation and brand management capabilities to strategically penetrate the Chinese market and effectively target consumer groups.
CHAILEEDO learned that LONGTAKE has already launched its official Tmall overseas flagship store. The product lineup includes three main series: shampoo, hair treatment mask, and hair care oil, with varying sizes ranging from 50ml to 300ml and prices ranging from 200 yuan ($27.95) to 220 yuan ($30.75).
