Recently, BASF has announced a strategic move to strengthen its personal care business in the U.S. by transitioning to a sole distributor arrangement with Azelis’ DeWolf Chemical and Ross Organic companies, effective July 1. This decision is aimed at streamlining distribution and enhancing customer service across the personal care market.
The collaboration reflects BASF’s ongoing commitment to delivering high-quality, innovative ingredient solutions and digital services backed by advanced technology and a strong focus on sustainability. Through this exclusive partnership, BASF will be better positioned to support the evolving demands of formulators and brands in the personal care sector.
“Azelis shares our commitment to quality and innovation, making them an ideal partner for our continued growth,” said Brandon Crist, vice president, business management personal care Americas at BASF. “This collaboration strengthens BASF’s ability to meet the evolving needs of our customers while reinforcing our leading position in the personal care industry.”
By aligning with Azelis, a distributor known for technical expertise and deep market knowledge, BASF aims to deliver a more integrated and efficient customer experience across the U.S. personal care landscape.
