Bubble Skincare, the Gen Z–focused brand founded by Shai Eisenman, is exploring strategic deal opportunities and has brought in Centerview Partners to advise on the process, according to report.
Confirming the move, Eisenman said the company’s goal is to continue building “the strongest possible foundation for the future” as it scales rapidly across the U.S. and abroad. “Engaging Centerview Partners is part of that process,” she noted, adding that it will allow Bubble to explore opportunities that support its mission of making dermatologist-developed, high-quality skincare accessible to all.
Sources said Bubble’s net sales are between $100 million and $150 million, with Eisenman confirming that sales have surpassed $100 million, though she declined to share further details.
Founded in 2020, Bubble was one of the first skincare brands to target Gen Z and Gen Alpha consumers in the mass market. Its robust community-driven model includes a network of more than 70,000 ambassadors. The brand expanded its U.S. presence in 2025 through a partnership with Target, bringing its total global distribution to over 15,000 points of sale.
More recently, Bubble has aimed to broaden its appeal beyond its core Gen Z base, unveiling a 360-degree campaign featuring new global ambassador Leighton Meester. “We’re growing with our community and also appealing to a broader range,” Eisenman said, emphasizing that while the brand’s packaging is fun and approachable, its formulations remain clinical and results-driven.
If Bubble proceeds with a transaction, it would join a wave of skincare deal activity, following Medik8’s sale to L’Oréal, Byoma’s acquisition by Bansk Group, and Rhode’s purchase by E.l.f. Beauty.
